MK


Min Kim is an independent designer and art director based in New York city. Currently working at Google.



EDUCATION


School of Visual Arts
 ︎︎︎ BFA in Graphic/product Design





YouTube Music Recap Campaign 2023
Campaign Brand Identity and Visual Design


Client— Google
Studio— Google

Role— Concept, Visual Design, Animation, Custom Lettering



YouTube Music Recap is a collection of major moments delivering personalized music stats, like favorite artists, songs, videos, and playlists. On top of its Google Photos integration, matching your photos to your top tracks, we also made a personalized album cover based on your year’s listening habits, top moods, music energy levels, and top song. We also included a mood diary of your year, and color extracted cards, personalizing each user’s experience.











Full Credits—

Art Direction: Gabriela Namie

Design: Gabriela Namie and Minkwan Kim

Illustration: Minkwan Kim, Matthew Hollister
Animation: Fionn Brenn, Minkwan KimUX Design: Mike Brand

Content Design: Colleen Clark

PM: Ayshaw Khan

Tech PgM: Drew Camens

Marketing: Tatyana Diaz, Shannon Melton

Engineers: Smita Rai, Claire Wang, Kevin Chang, Kevin Zhou, Agustin Mora, Kumar Chippala, Jordan Minatogawa


thisisminkim@gmail.com
© 2022 Min Kim