YouTube Music Recap Campaign 2023
Campaign Brand Identity and Visual Design
Client— Google
Studio— Google
Role— Concept, Visual Design, Animation, Custom Lettering
YouTube Music Recap is a collection of major moments delivering personalized music stats, like favorite artists, songs, videos, and playlists. On top of its Google Photos integration, matching your photos to your top tracks, we also made a personalized album cover based on your year’s listening habits, top moods, music energy levels, and top song. We also included a mood diary of your year, and color extracted cards, personalizing each user’s experience.