Our team developed the brand identity for YouTube Music's year-end report, Recap 2022, with a focus on appealing to Gen Z. We collaborated with illustrator Benedikt Luft to create a unique concept and striking visuals. In order to capture the attention of Gen Z, we used bright and bold neon colors throughout the design. The key-visuals were used in playlist art across YouTube and YouTube Music, event design for YouTube Shorts and billboards across the United States, in Nashville, Miami, Atlanta, Los Angeles and New York.