YouTube Music PRIDE Campaign 2022
Campaign Brand Identity
Role— Concept, Design, Animation, Custom Lettering
Our team developed a system that drew inspiration from the colorful and symbolic stripes of Pride flags. Rather than relying on a traditional rainbow palette, we opted for a vibrant range of hues that exuded energy and celebrated diversity. To complement the bold color choices, we chose an inline font that visually represented unity and togetherness. These key design elements were utilized across various mediums, including playlist art on YouTube and YouTube Music, event design for YouTube Shorts, and billboards in major cities across the United States and London. By incorporating our design system into these diverse contexts, we were able to amplify the message of inclusivity and love.