YouTube Music PRIDE Campaign 2022
Campaign Brand Identity
Role— Concept, Design, Animation, Custom Lettering
We created a system that referenced the colors and stripes of Pride flags. Instead of using a rainbow colors, we decided to use vivid and bright colors to make the campaign energetic and diverse. When it comes to typography we used the inline font that showcases the togetherness and unity. The key-visuals, such as the colors and typography were used in playlist art across YouTube and YouTube Music, event design for YouTube Shorts and billboards across the United States, in Nashville, Miami, Atlanta, Los Angeles, New York and London in United Kingdom.