Concert brand identity for Lil Nas X
Typography and Print Design

Studio — Saad Moosajee
Client — Lil Nas X
Role— Design, Typography, Lettering

I designed custom typography inspired by Alice's Adventures in Wonderland to capture a dreamy, fantastical atmosphere for the project. I crafted unique lettering tailored to the music videos. This typography evolved into 3D treatments for the Montero concert tour, extending across prints, out-of-home ads, and social media.