In order to elevate the impact of this project, I set out to create a custom typography that would set the tone for the music videos. Drawing inspiration from the magical elements found in classic fairy tales like "Alice's Adventures in Wonderland," I developed a graphic treatment that captured the dreamy, fantastical atmosphere that the artist sought to convey. Using the typeface created by Margot Lévêque as a starting point, I crafted an iconic title with unique lettering that was tailored exclusively for the project.
As the project progressed, I expanded on the initial design of the title card by incorporating new typography treatment in 3D for his first concert tour in support of the album(Montero). Using the newly developed typography, I created a wide range of compositions and layouts, including prints, out-of-home advertising, and social media posters. By utilizing this custom typography across various mediums, we were able to maintain a cohesive and impactful visual identity that reinforced the dreamlike atmosphere of the project.
