New York

Brand Identity 

Client— Sukiyabashi Jiro
Instructor— Natasha Jen

Jiro Ono, an 85-year-old sushi master and owner of Sukiyabashi Jiro, runs a Michelin three-star restaurant. Even though he is one of the best chefs in the world, he thinks that he can never reach the perfection. Therefore, I use “imperfection” as a visual language to convey his spirit.