For Sukiyabashi Jiro New York, I developed a brand identity using imperfect shapes as a visual metaphor for Jiro's philosophy of constant improvement. I chose a color palette of sophisticated hues to reflect the elegance and refinement of the dining experience. The resulting brand identity accurately conveys the spirit and attitude of Jiro and his restaurant, positioning Sukiyabashi Jiro as a destination for high-quality sushi in a refined and luxurious atmosphere.