YouTube Music Asian Pacific Heritage Month 2022
CAMPAIGN Brand Identity
APAHM 2022 campaign is based on collage visuals representing different contributions and cultures within the Asian community in the American continent. In a world of fast, flat, vector and corporate visuals, Dani Choi’s illustrations stand out in its authentic brush strokes.
The key-visuals were used in playlist art across YouTube and YouTube Music, event design for YouTube Shorts and billboards across the United States, in Nashville, Miami, Atlanta, Los Angeles and New York.